Color Management Training and Consulting
Over the last several weeks, we’ve been working on the addition of an exciting new feature for our sister company ColorMetrix’s ProofPass product. The new feature which we are calling G7 QuickCheck is actually much more than that, but I’ll get to what I believe is the coolest feature later. The Basics First, let’s …
[Read more...] about ProofPass Adds New Tools For Troubleshooting Color
Note: This post is co-written by ColorCasters CEO Jim Raffel and CMO Shelby Sapusek. An Open Letter to the Color, Graphic Design and Print Community: This has nothing to do with color; yet everything to do with color. Let us explain. The Early Days of Online Marketing With ColorMetrix A little over a decade …
[Read more...] about The Challenge Of Marketing Since Our Message Has Changed
Side Note: Before I go any further I need to get this off my chest. Shelby and I are business partners, but we are also friends and joke with each other. A. Lot. So, I really wanted the title of this article to be "Shelby Sapusek: She's (more) Certifiable!" She's also the editor on this team, so it remains to be seen …
[Read more...] about Shelby Sapusek: She’s (more) Certified!
I just finished looking at my friend Chris Brogan's resource page about blockchain technology (the underlying technology layer of bitcoin), and it made me think about how and why I learn. I'll start with the why; because it is easier for me to answer. I learn because my job is to teach and do. In order to teach and …
[Read more...] about What’s the Value of Color Management Training?
When we're doing color management consulting and training, we frequently print test images like the one shown with this post. We print a test image when we are in the process of establishing a baseline for color quality. The goal is to know if we've achieved a known good print condition by assessing the images visually …
[Read more...] about Why a Test Image is Critical for Consistent Repeatable Color
One of the most powerful yet, misunderstood and under-utilized features of most inkjet RIP software is the named spot color matching functionality. To see just how easy this feature can be to use, take a few minutes to check out this SGIA Tech Tip by Ray Weiss before reading further. In the video, Ray discusses …
[Read more...] about How to use spot color matching features of your inkjet RIP software
