Color Management Training and Consulting
Over the last several weeks, we’ve been working on the addition of an exciting new feature for our sister company ColorMetrix’s ProofPass product. The new feature which we are calling G7 QuickCheck is actually much more than that, but I’ll get to what I believe is the coolest feature later. The Basics First, let’s talk about the basics of troubleshooting color issues. In the world of inkjet printing, if your profile …
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Note: This post is co-written by ColorCasters CEO Jim Raffel and CMO Shelby Sapusek. An Open Letter to the Color, Graphic Design and Print Community: This has nothing to do with color; yet everything to do with color. Let us explain. The Early Days of Online Marketing With ColorMetrix A little over a decade ago, business in our sister company, ColorMetrix, was not going too well. At the time, most of the economy …
[Read more...] about The Challenge Of Marketing Since Our Message Has Changed
Side Note: Before I go any further I need to get this off my chest. Shelby and I are business partners, but we are also friends and joke with each other. A. Lot. So, I really wanted the title of this article to be "Shelby Sapusek: She's (more) Certifiable!" She's also the editor on this team, so it remains to be seen if this paragraph makes the cut. Earlier this month Shelby Sapusek, a partner in this business, earned …
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I just finished looking at my friend Chris Brogan's resource page about blockchain technology (the underlying technology layer of bitcoin), and it made me think about how and why I learn. I'll start with the why; because it is easier for me to answer. I learn because my job is to teach and do. In order to teach and do color management at the highest level, I myself have to maintain a skill set that is up to date with …
[Read more...] about What’s the Value of Color Management Training?
