jimraffel

In my last post, What Will Our Color Management Consulting and Training Business Look Like Going Forward?, I ended by hinting about ... a really cool plan in the works to release a product or products to help with those trying to emerge into a working economy again. That post was published on April 20, just four days after we conceived the idea to convert our dye sublimation color management lab into a production …

[Read more...] about Our Pivot: From Color Management Consulting to Dye Sublimation Printing

Just a little less than three years ago, ColorCasters was born and we came out of the gates hot. We grew at a rate I hadn't imagined. I became that guy who took weeks to respond to your emails that were not directly related to the next consulting gig or training class. We grew from two people with a dream to a team of three full-time folks all making a decent living. Sigh, that was then. This is now On March 18, 2020, …

[Read more...] about What Will Our Color Management Consulting and Training Business Look Like Going Forward?

Over the last several weeks, we’ve been working on the addition of an exciting new feature for our sister company ColorMetrix’s ProofPass product. The new feature which we are calling G7 QuickCheck is actually much more than that, but I’ll get to what I believe is the coolest feature later. The Basics First, let’s talk about the basics of troubleshooting color issues. In the world of inkjet printing, if your profile …

[Read more...] about ProofPass Adds New Tools For Troubleshooting Color

Note: This post is co-written by ColorCasters CEO Jim Raffel and CMO Shelby Sapusek. An Open Letter to the Color, Graphic Design and Print Community: This has nothing to do with color; yet everything to do with color. Let us explain. The Early Days of Online Marketing With ColorMetrix A little over a decade ago, business in our sister company, ColorMetrix, was not going too well. At the time, most of the economy …

[Read more...] about The Challenge Of Marketing Since Our Message Has Changed