Color Management Training and Consulting
Note: This post is co-written by ColorCasters CEO Jim Raffel and CMO Shelby Sapusek. An Open Letter to the Color, Graphic Design and Print Community: This has nothing to do with color; yet everything to do with color. Let us explain. The Early Days of Online Marketing With ColorMetrix A little over a decade ago, business in our sister company, ColorMetrix, was not going too well. At the time, most of the economy …
[Read more...] about The Challenge Of Marketing Since Our Message Has Changed
Side Note: Before I go any further I need to get this off my chest. Shelby and I are business partners, but we are also friends and joke with each other. A. Lot. So, I really wanted the title of this article to be "Shelby Sapusek: She's (more) Certifiable!" She's also the editor on this team, so it remains to be seen if this paragraph makes the cut. Earlier this month Shelby Sapusek, a partner in this business, earned …
[Read more...] about Shelby Sapusek: She’s (more) Certified!
I just finished looking at my friend Chris Brogan's resource page about blockchain technology (the underlying technology layer of bitcoin), and it made me think about how and why I learn. I'll start with the why; because it is easier for me to answer. I learn because my job is to teach and do. In order to teach and do color management at the highest level, I myself have to maintain a skill set that is up to date with …
[Read more...] about What’s the Value of Color Management Training?
When we're doing color management consulting and training, we frequently print test images like the one shown with this post. We print a test image when we are in the process of establishing a baseline for color quality. The goal is to know if we've achieved a known good print condition by assessing the images visually and the control targets by measuring and evaluating against industry specifications. Which came first - …
[Read more...] about Why a Test Image is Critical for Consistent Repeatable Color
