When we talk to our clients about what we call their “color management pain points,” the ability to maintain consistent color comes up more often than not. Print providers want to be able to give their customers a guarantee that they will be able to hit brand colors from job to job and month to month. If you’ve worked in the printing industry for any period of time, you know that maintaining consistent color is easier …

[Read more...] about Picking a Target to Maintain Consistent Color

Over the last several weeks, we’ve been working on the addition of an exciting new feature for our sister company ColorMetrix’s ProofPass product. The new feature which we are calling G7 QuickCheck is actually much more than that, but I’ll get to what I believe is the coolest feature later. The Basics First, let’s talk about the basics of troubleshooting color issues. In the world of inkjet printing, if your profile …

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Note: This post is co-written by ColorCasters CEO Jim Raffel and CMO Shelby Sapusek. An Open Letter to the Color, Graphic Design and Print Community: This has nothing to do with color; yet everything to do with color. Let us explain. The Early Days of Online Marketing With ColorMetrix A little over a decade ago, business in our sister company, ColorMetrix, was not going too well. At the time, most of the economy …

[Read more...] about The Challenge Of Marketing Since Our Message Has Changed

We love bringing the SGIA Color Management Boot Camp to different locations throughout the year. Our first one of 2019 took us to Las Vegas where GeckoWraps was our host. The boot camp was held Feb. 25-27. Here's how it went, in pictures. Half the fun is getting there, right? Being color people, we like to take note of the changes in our surroundings during our travel. Top left is the gray view at the airport …

[Read more...] about A Color Management Boot Camp In Pictures