Color Management Training and Consulting
We are often asked, "Why should I attend a Printing United Alliance Color Management Boot Camp?" We have answered this question before in blog posts; but just the other day I found yet another great reason. Potential Client Gets A New Printer I was on the phone with a potential client whose main line of work is …
[Read more...] about Why Attend a Color Management Boot Camp?
In my last post, What Will Our Color Management Consulting and Training Business Look Like Going Forward?, I ended by hinting about ... a really cool plan in the works to release a product or products to help with those trying to emerge into a working economy again. That post was published on April 20, just four days …
[Read more...] about Our Pivot: From Color Management Consulting to Dye Sublimation Printing
Just a little less than three years ago, ColorCasters was born and we came out of the gates hot. We grew at a rate I hadn't imagined. I became that guy who took weeks to respond to your emails that were not directly related to the next consulting gig or training class. We grew from two people with a dream to a team of …
Over the last several weeks, we’ve been working on the addition of an exciting new feature for our sister company ColorMetrix’s ProofPass product. The new feature which we are calling G7 QuickCheck is actually much more than that, but I’ll get to what I believe is the coolest feature later. The Basics First, let’s …
[Read more...] about ProofPass Adds New Tools For Troubleshooting Color
Note: This post is co-written by ColorCasters CEO Jim Raffel and CMO Shelby Sapusek. An Open Letter to the Color, Graphic Design and Print Community: This has nothing to do with color; yet everything to do with color. Let us explain. The Early Days of Online Marketing With ColorMetrix A little over a decade …
[Read more...] about The Challenge Of Marketing Since Our Message Has Changed
Side Note: Before I go any further I need to get this off my chest. Shelby and I are business partners, but we are also friends and joke with each other. A. Lot. So, I really wanted the title of this article to be "Shelby Sapusek: She's (more) Certifiable!" She's also the editor on this team, so it remains to be seen …
[Read more...] about Shelby Sapusek: She’s (more) Certified!
