Color Management Training and Consulting
When we talk to our clients about what we call their “color management pain points,” the ability to maintain consistent color comes up more often than not. Print providers want to be able to give their customers a guarantee that they will be able to hit brand colors from job to job and month to month. If you’ve …
[Read more...] about Picking a Target to Maintain Consistent Color
Over the last several weeks, we’ve been working on the addition of an exciting new feature for our sister company ColorMetrix’s ProofPass product. The new feature which we are calling G7 QuickCheck is actually much more than that, but I’ll get to what I believe is the coolest feature later. The Basics First, let’s …
[Read more...] about ProofPass Adds New Tools For Troubleshooting Color
Note: This post is co-written by ColorCasters CEO Jim Raffel and CMO Shelby Sapusek. An Open Letter to the Color, Graphic Design and Print Community: This has nothing to do with color; yet everything to do with color. Let us explain. The Early Days of Online Marketing With ColorMetrix A little over a decade …
[Read more...] about The Challenge Of Marketing Since Our Message Has Changed
We love bringing the SGIA Color Management Boot Camp to different locations throughout the year. Our first one of 2019 took us to Las Vegas where GeckoWraps was our host. The boot camp was held Feb. 25-27. Here's how it went, in pictures. Half the fun is getting there, right? Being color people, we like to …
[Read more...] about A Color Management Boot Camp In Pictures
Side Note: Before I go any further I need to get this off my chest. Shelby and I are business partners, but we are also friends and joke with each other. A. Lot. So, I really wanted the title of this article to be "Shelby Sapusek: She's (more) Certifiable!" She's also the editor on this team, so it remains to be seen …
[Read more...] about Shelby Sapusek: She’s (more) Certified!
One thing we can probably all agree on is that there are many variables when it comes to the color management of print materials. When a job comes off the printer and the color isn't right or what we expected, there are many different aspects of the printing process that could be contributing to the problem. It …
[Read more...] about The Importance of Monitor Calibration in Color Management
