Color Management Training and Consulting
Note: This post is co-written by ColorCasters CEO Jim Raffel and CMO Shelby Sapusek. An Open Letter to the Color, Graphic Design and Print Community: This has nothing to do with color; yet everything to do with color. Let us explain. The Early Days of Online Marketing With ColorMetrix A little over a decade ago, business in our sister company, ColorMetrix, was not going too well. At the time, most of the economy …
[Read more...] about The Challenge Of Marketing Since Our Message Has Changed
We love bringing the SGIA Color Management Boot Camp to different locations throughout the year. Our first one of 2019 took us to Las Vegas where GeckoWraps was our host. The boot camp was held Feb. 25-27. Here's how it went, in pictures. Half the fun is getting there, right? Being color people, we like to take note of the changes in our surroundings during our travel. Top left is the gray view at the airport …
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Side Note: Before I go any further I need to get this off my chest. Shelby and I are business partners, but we are also friends and joke with each other. A. Lot. So, I really wanted the title of this article to be "Shelby Sapusek: She's (more) Certifiable!" She's also the editor on this team, so it remains to be seen if this paragraph makes the cut. Earlier this month Shelby Sapusek, a partner in this business, earned …
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One thing we can probably all agree on is that there are many variables when it comes to the color management of print materials. When a job comes off the printer and the color isn't right or what we expected, there are many different aspects of the printing process that could be contributing to the problem. It could be the printer's nozzles or other print head issues. It could be the printing environment. It could be …
[Read more...] about The Importance of Monitor Calibration in Color Management
