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Our Journal

Image of Writing a Message

May 6, 2019 By jimraffel 4 Comments

The Challenge Of Marketing Since Our Message Has Changed

Note: This post is co-written by ColorCasters CEO Jim Raffel and CMO Shelby Sapusek. An Open Letter to the Color, Graphic Design and Print Community: This has nothing to do with color; yet everything to do with color. Let us explain. The Early Days of Online Marketing With ColorMetrix A little over a decade …

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March 4, 2019 By Shelby Sapusek Leave a Comment

A Color Management Boot Camp In Pictures

We love bringing the SGIA Color Management Boot Camp to different locations throughout the year. Our first one of 2019 took us to Las Vegas where GeckoWraps was our host. The boot camp was held Feb. 25-27. Here's how it went, in pictures. Half the fun is getting there, right? Being color people, we like to …

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July 25, 2018 By jimraffel Leave a Comment

Shelby Sapusek: She’s (more) Certified!

Side Note: Before I go any further I need to get this off my chest. Shelby and I are business partners, but we are also friends and joke with each other. A. Lot. So, I really wanted the title of this article to be "Shelby Sapusek: She's (more) Certifiable!" She's also the editor on this team, so it remains to be seen …

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June 18, 2018 By Shelby Sapusek Leave a Comment

The Importance of Monitor Calibration in Color Management

One thing we can probably all agree on is that there are many variables when it comes to the color management of print materials. When a job comes off the printer and the color isn't right or what we expected, there are many different aspects of the printing process that could be contributing to the problem. It …

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