Designers look at color one way (as art or a feeling) and Print Service Providers (PSPs) look at it another way (as science). Yet most sales and customer service people lack the basic theoretical knowledge to intelligently discuss color with existing and prospective clients.
In this one-hour online training workshop, Jim and Shelby of ColorCasters shared their thoughts on selling color in 2020.
Learn more about color so you can…
• Explain how and why your company (PSP or manufacturer) provides more consistent, predictable and repeatable color than the competition.
• Explain how your clients and prospective clients can improve their color workflow so consistent, predictable and repeatable color becomes automatic and not lots of extra work.