Our CEO Jim Raffel recently wrote an article for Sign Media Canada entitled Understanding Color Management. When we asked Jim about writing the article, he said at first he wasn't sure he'd be able to achieve the word count requested. However as time went on, he and his editor found they actually needed to trim a great …
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The importance of calibration and verification in color management
Note: This post is part of the Color Conversations series. In the series, we post an article pertaining to color. Then we hold a webinar related to the topic. The next webinar will be held at noon CST on Wednesday, Aug. 19. We would like to thank our partner Sun Chemical for their assistance in the production and …
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Should you use sRGB or Adobe RGB for your color workspace?
Note: This post is part of the Color Conversations series. In the series, we post an article pertaining to color. Then we hold a webinar related to the topic. The next webinar will be held at noon CST on Wednesday, June 24. We will also have a special guest panelist for this webinar: Tony Morella of Digital Editions …
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How color association drives sales
Have you ever walked into a doctor's office and noticed the bright yellow paint on the walls? What general feeling did those walls give you? If someone mentions the color "Coca-Cola red" or "Home Depot orange," are you able to immediately visualize those colors in your mind? It's color association that generates those …
Blendoku teaches color ranges, blends
Recently, I was browsing the iTunes app store and came across a puzzle game that caught my eye. As the Project Manager of ColorMetrix Technologies, I often find myself searching for color related material and new technology related to color. That particular day, I discovered Blendoku. Blendoku is a color …
The 3 Important P’s for Color Measurement Success
Over time, we have discovered that the customers who are most successful utilizing ColorMetrix products for measurement, certification and process control follow the 3 P’s of printing process color measurement. What are the 3 P's of color measurement success? Passion for measurement Persistence of …
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