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Our Journal

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June 1, 2015 By Shelby Sapusek Leave a Comment

Should you use sRGB or Adobe RGB for your color workspace?

Note: This post is part of the Color Conversations series. In the series, we post an article pertaining to color. Then we hold a webinar related to the topic. The next webinar will be held at noon CST on Wednesday, June 24. We will also have a special guest panelist for this webinar: Tony Morella of Digital Editions …

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March 4, 2015 By Shelby Sapusek Leave a Comment

How color association drives sales

Have you ever walked into a doctor's office and noticed the bright yellow paint on the walls? What general feeling did those walls give you? If someone mentions the color "Coca-Cola red" or "Home Depot orange," are you able to immediately visualize those colors in your mind? It's color association that generates those …

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January 16, 2015 By Shelby Sapusek 2 Comments

Blendoku teaches color ranges, blends

Recently, I was browsing the iTunes app store and came across a puzzle game that caught my eye. As the Project Manager of ColorMetrix Technologies, I often find myself searching for color related material and new technology related to color. That particular day, I discovered Blendoku. Blendoku is a color …

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September 5, 2014 By Shelby Sapusek 1 Comment

The 3 Important P’s for Color Measurement Success

Over time, we have discovered that the customers who are most successful utilizing ColorMetrix products for measurement, certification and process control follow the 3 P’s of printing process color measurement. What are the 3 P's of color measurement success? Passion for measurement Persistence of …

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